After almost twenty years on the platform, EFF is logging off of X. This isn’t a decision we made lightly, but it might be overdue. 🧵 (1/5) www.eff.org/deeplinks/2…
— Electronic Frontier Foundation (@eff.org) April 9, 2026 at 11:29 AM
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The Numbers Aren’t Working Out
We posted to Twitter (now known as X) five to ten times a day in 2018. Those tweets garnered somewhere between 50 and 100 million impressions per month. By 2024, our 2,500 X posts generated around 2 million impressions each month. Last year, our 1,500 posts earned roughly 13 million impressions for the entire year. To put it bluntly, an X post today receives less than 3% of the views a single tweet delivered seven years ago.We Expected More
When Elon Musk acquired Twitter in October 2022, EFF was clear about what needed fixing.We called for:
- Transparent content moderation: Publicly shared policies, clear appeals processes, and renewed commitment to the Santa Clara Principles
- Real security improvements:
- Greater user control: Giving users and third-party developers the means to control the user experience through filters and interoperability.
Twitter was never a utopia. We’ve criticized the platform for about as long as it’s been around. Still, Twitter did deserve recognition from time to time for vociferously fighting for its users’ rights. That changed. Musk fired the entire human rights team and laid off staffers in countries where the company previously fought off censorship demands from repressive regimes. Many users left. Today we’re joining them.