It was announced today that the world’s leading cymbal manufacturer, the Avedis Zildjian Company, will merge with Vic Firth, the global market leader in drumsticks, effective immediately. Both New England-based, family-owned companies are well respected legacy brands in the music industry with a long tradition of product quality and innovation.
Zildjian CEO Craigie Zildjian said, “Zildjian is honored to join forces with the Vic Firth Company which has set the standard for drumsticks in the music industry. Similarities in our cultures and business philosophies, coupled with a shared dedication to product and service excellence, provide a strong foundation for the union of our two companies. Both companies will continue to run autonomously. In fact, our customers should notice no difference in the way business is conducted moving forward.”
“I have the greatest respect for Zildjian,” said Vic Firth, President, Vic Firth Company. “Our businesses share common values, a passion for manufacturing, and a similar approach to how we do business. This union represents a unique opportunity to leverage our respective leadership positions in the drumstick and cymbal categories. I look forward to years of growth and newfound success.”
I sense some sort of trend…