Firefox users ignore online ads

(via the The Laporte Report)

Firefox users ignore online ads, report says:

Internet Explorer users are at least four times as likely to click on Web ads than Firefox users, a German advertising technology company said last week.

The company, Adtech, found that during October and November, only 0.11 percent of Firefox users ever clicked on an ad, compared with around 0.5 percent of IE users. The percentage of IE users clicking on ads varied depending on which version of the browser was being used, the company said: from 0.44 percent of version 6.x users to 0.53 percent of version 5.5 users. The survey was based on 1,000 Web sites in Europe that use Adtech’s ad server.

David Hallowell, a Mozilla contributor, said this trend may have emerged because nontechnical Web surfers, who tend to be IE users, are more likely to click on pop-up ads by mistake, because they think the ad is a system dialog box.

“People click on (pop-up) ads because they think the system’s trying to tell them something,” Hallowell said. “The average Firefox user is more aware that they’re ads, not system dialogs.”

Does this mean Firefox users are four times smarter than Internet Explorer users?

3 thoughts on “Firefox users ignore online ads”

  1. Yup that’s exactly what it means. We oh so clever Opera users should be included in that too. Oh wait I don’t get pop ups at all thanks to Opera 😉

    I thought firefox had this built in too?

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