Hardee’s unleashes killer breakfast burrito
By Jim Salter
The people who brought you the Monster Thickburger and the 1,100-calorie salad are at it again — this time for breakfast.
A 1,100-calorie salad! WTF?
Hardee’s on Monday rolled out its new Country Breakfast Burrito — two egg omelets filled with bacon, sausage, diced ham, cheddar cheese, hash browns and sausage gravy, all wrapped inside a flour tortilla. The burrito contains 920 calories and 60 grams of fat.
Brad Haley, marketing chief for St. Louis-based unit of CKE Restaurants Inc., said the burrito offers the sort of big breakfast item normally found in sit-down restaurants with an added advantage — you can eat it in the car.
“It’s an entire country breakfast in the palm of your hand,” he said. “This is a pretty unique thing in that it makes this big country breakfast portable.”
I suppose a “big country breakfast” is OK for someone working on a farm or in a coal mine, but I bet most people eating Country Breakfast Burritos spend their days sitting on their asses working at a desk…
The chain went back to basics — and burgers — in 2003 and made a splash with introduction of its line of big sandwiches, including the Monster Thickburger.
The 1,420-calorie sandwich is made up of two 1/3-pound slabs of beef, four strips of bacon, three slices of cheese and mayonnaise on a buttered bun, drawing jokes from the likes of Jay Leno and others.
The Monster was followed by the Philly Cheesesteak Thickburger — 930 calories and 63 grams of fat. Even the Hardee’s salads are hardly for the diet-conscious. The chicken salad — topped with onion rings and crispy chicken — has 1,100 calories and 83 grams of fat, though the chain does offer some low-calorie options, including roast beef and chicken sandwiches.
The Center for Science in the Public Interest, a Washington-based advocate for nutrition and health, has called the Hardee’s line of Thickburgers “food porn.” A message seeking comment from the organization was not immediately returned.
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